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Often, when a customer walks through the
door at Carpet & Mattress Place, "they really don't
know what type or grade carpet they want or need. That's normal
in this field." Soltani says he offers customers information
on carpet grade, quality, stain protection and price so they
can make informed choices based on their needs and budget.

"For families with children, you want
better wearing, better stain protection and a better warranty.
Recently I was showing a customer some 'kid-proof' type carpeting
he didn't know about, and he went with that. The more durable
carpeting, like Berbers, offers great fade, color and stain protection,"
Soltani says. "Berber is really good for rec rooms and family
rooms. Some people want it all through the house, but it's a
rougher carpet," he says.
Carpet & Mattress Place has been at
the same location, at 9446 Main Street, Fairfax, in the Pickett
Shopping Center, for the seven years it's been in business. "That's
a good sign, right?" Soltani laughs. Soltani, who has been
in the carpet and flooring business for many years, became a
partner in the business with his brother-in-law, Hossein Monfared,
early this year. "It's been great," Soltani says. The
partnership has led to expanded product lines and plans for growth
in the near future.
The store's showroom currently showcases
its products---including carpeting, vinyl and laminate flooring,
wood flooring and mattresses---in a 1,100-plus-square-foot space.
Over the next several months the business
plans to expand its space by 50 percent to showcase more of its
existing product lines and include some additional products,
such as Pergo flooring and area rugs. "Right now we're using
part of the building for a warehouse, but we're looking into
getting another warehouse nearby so we can expand into that space,"
Soltani says.
Carpet & Mattress Place currently offers
a tremendous variety of carpeting, from budget carpets to "crème
de la crème," Soltani says. All carpets feature stain
protection from top names such as Stainmaster, Scotchguard, Monsanto
Wear Dated II and Allied/Anso Crush-Resistant products.

Carpeting manufacturers showcased at Carpet
& Mattress Place include Mohawk, Aladdin, World, Galaxy and
Shaw, as well as Karastan and Bigelow commercial lines of carpeting.
"I'm planning to bring in the Gulistan
line of carpeting. It's a very luxurious residential carpeting,"
Soltani says. "If a customer comes in looking for a specific
brand that we don't carry, we can usually make arrangements to
get it for them."
Area rugs are increasingly popular with
customers, and Soltani says Carpet & Mattress Place will
be increasing its inventory of these once the expansion is completed.
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Carpet & Mattress Place,
in the Pickett Shopping Center, near Gaint Food .
Carpeting and rugs aren't all that customers
are looking for when they come to the store. "We sell vinyl,
hardwood and laminate flooring," Soltani says. He also can
order Pergo flooring, a top selling brand.
Popular brands his store carries include
Wilsonart and Insignia by Mohawk laminate flooring and Armstrong
and Tarkett vinyl flooring.
"We also sell hardwood floors by Robbins,
Bruce and Model. People like hardwood floors; they're becoming
very popular," Soltani says. "Sometimes they might
want to go with a marbled or ceramic look, or a wood look in
laminate flooring," he adds. "That kind of flooring
is much sturdier than some vinyl products. Laminate floors don't
dent, they don't fade, they don't stain."

While some clients purchase hardwood or
laminate floors with the thought of adding area rugs on top,
"some people with allergy problems want a hard-surface product
because it doesn't produce dust."
The store also carries cleaning products
for the flooring it sells and its employees are happy to give
customers advice on what they need to do to keep their new floors
beautiful.
While carpeting and flooring are top sellers
at Carpet & Mattress Place, "We've had a lot of mattress
customers too," making up about a third of the store's sales.
Top brand-name mattresses the store sells include Serta, Bassett
and Symbol. "We're also going to add SleepWell in the next
few months," Soltani says.
With any mattress purchase over $399, the
store offers a free frame, free delivery and free removal of
old bedding.
In addition to great service and quality,
Carpet & Mattress Place offers its customers frequent sales
and easy payment plans to fit nearly any budget. The store's
regular policy is no down payment with no interest for six months.
"Sometimes on big holidays, like GW's birthday for example,
we're going to offer no interest for one year," Soltani
says.
Carpet & Mattress Place also has expanded
its store hours to make shopping easier for its customers. The
store is open 10 a.m. to 7 p.m. Monday through Saturday and from
11 a.m. to 4 p.m. Sundays.
"When you want great quality and really
great service," Soltani says, "this is the place to
go. We will take care of you."
Carpet & Mattress Place, in the Pickett
Shopping Center, 9446 Main St., Fairfax. Call (703) 425-4442
for more information.
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